In 1982, it acquired the movie studio Columbia Pictures for $692 million. Acquisitions Ĭoca-Cola acquired Minute Maid in 1960 for an undisclosed amount. By 1984, the Coca-Cola Company's market share decreased to 21.8% due to new competitors. As of 1948, Coca-Cola had claimed about 60% of its market share. Delicious! Refreshing! Exhilarating! Invigorating!" Candler was one of the first businessmen to use merchandising in his advertising strategy. In 1919, the company was sold to Ernest Woodruff's Trust Company of Georgia. By 1895, Coca-Cola was being sold in every state in the union. Īmerican businessman Asa Griggs Candler purchased the Coca-Cola formula and brand, forming the Coca-Cola Company in Atlanta in 1892. Robinson promoted the drink with the limited budget that he had, and succeeded. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson chose the name Coca-Cola because of its two main ingredients (coca leaves and kola nuts) and because it is an alliteration. Robinson, is credited with naming the product and creating its logo. Pemberton had made many mixing experiments and reached his goal during the month of May, but the new product was as yet unnamed and uncarbonated. In July 1886, pharmacist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores as a medicinal beverage. The company owns its anchor bottler in North America, Coca-Cola Refreshments. The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world who hold exclusive territories. The company has operated a franchised distribution system since 1889. In 1889, the formula and brand were sold for $2,300 (roughly $71,000 in 2022) to Asa Griggs Candler, who incorporated the Coca-Cola Company in Atlanta in 1892. He developed the beverage as a patent medicine in an effort to control his addiction. Pemberton had been severely wounded in the American Civil War, and had become addicted to the pain medication morphine. The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic". At the time it was introduced, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant. The soft drink was developed in 1886 by pharmacist John Stith Pemberton. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola.
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